Blog

In part two of this three-part blog series, we take a closer look with SEMC Executive Director, Zinnia Willits at the 2020 impact on museums and the future of digital experiences.

Creating a digital experience is the first step to connecting with your visitors, but what is step number two? Step two is telling visitiors about your experience by marketing your app! However, it's not always the easiest step.  Here are some marketing tips from our team!

When the COVID-19 pandemic hit, the Southeastern Museum Conference soon realized they would need to shift their approach from a single event to member engagement and support. In this three-part blog series, STQRY sits down with SEMC Executive Director, Zinnia Willits to discuss the museum industry, digital experiences and the future. 

All over the world organizations are facing the difficult decision to temporarily close their doors and ultimately limit access to their collections and content. However, many people are turning to digitalization in an effort to reduce group tours, and reach visitors that can’t physically visit a site.

As our clients navigate the new digital landscape created by COVID-19, many are wondering how to leverage their digital content to create new kinds of relationships with their customers.

When the COVID-19 pandemic began, companies in all sectors scrambled to find ways to maintain relationships with their customers while being sensitive to their struggles. If you’re one of the organizations still struggling to find ways to engage with your customers during these trying times (or just looking for a bump in your existing strategies), creating digital experiences is key, and focusing your messaging on enrichment will guarantee success.